“Pursue what catches your heart, not what catches your eyes.” – Roy T. Bennett. 
K J Somaiya Institute of Management Studies and Research, or fondly called K J SIMSR, is one such campus that easily catches both your eyes and your heart. Amidst the hustle and bustle of Mumbai, is located an institution known for its state of the art education in management.
After having worked and lived in Delhi for over a year, I thought that I have experienced a very professional and high paced life which is needed for a course like PGDM. Little did I know that I was in for another level of spontaneity and creativity.
It all begun with the induction, a week long program having activities ranging from debates, introductions, role plays, art and craft workshop and what not. It was amusing that each of the activities brought out some or the other qualities of a potential manager, not to forget that these helped everybody to get accustomed with the environment. High point of induction remained the outbound programme that helped each student create a bond with one another.
Apart from the induction of classes students got acquainted to the campus spread over 60 acres having a mesmerizing view, Olympic size athlete track and sports arena. The Ganesh Idol sitting in front of the SIMSR building fills you up with positivity and enthusiasm. Well, yes, enthusiasm to attend evening group task discussions after a hectic day of classes and positivity to assure yourself that assignments will be completed in time.
A student driven campus, that SIMSR is, has lots of committees that work on different verticals related to all the events, competitions and activities taking place in the campus. And their interviews, well they are grilling, giving an insight to the upcoming placement season that everybody would face. In these committees, you learn, grow and work in tandem which are essentials for a corporate culture.
Amidst these Harvard cases in classes, presentations and committee work, “All Izz Well” comes as a blessing in disguise. A 3 day inter branch cultural competition, although quite intense but manages to impart the importance of team work in a very fun way.
This experience is really amazing and is like a roller coaster that seems scary at first, but is tempting and at the same time can yield a lucrative professional trajectory for an aspirant.
Lastly, enjoying the journey is necessary but set your goals and prioritize them. As my first ever marketing presentation in KJ SIMSR taught me:
“Start with the end in mind.”
Hoping to master my future at SIMSR with ringing bells !!
Arpit Lodha, PGDM CORE (2018 – 2020)

It’s been more than 6 months that I have been a part of SIMSR. But memories of those days of dilemma are still fresh in my mind, when I had admission letter from different B-Schools and needed to pick one. This decision was as troublesome as it was Crucial in light of the fact that my entire future relied upon it. Even after one has zeroed in on a B-school in the wake of measuring all the pros and cons, one keeps wondering whether decision taken is right or not.

generation driven by their ‘Wants’ and not by their ‘Needs’. Hence, it is important how you market to such a crowd. They care about the experience they get while using the product and not the product in itself. He shared various advertisement campaigns which showed how different brands value their customers and build genuine relationships with them, and how they customize content as per the platform of communication.
It was an interesting travail that started off with the decision of me quitting my job , followed by numerous crests and troughs that made me realise my actual potential which encompasses a myriad of skills that was lying latent somewhere in me.








