Honor roll for Entrepreneurship cell of SIMSR

We are extremely happy and proud to announce that SIMSR’s Entrepreneurship Cell, Pathfinder I and E-Cell SIMSR have received the Honor Roll at NEN E-WEEK 2016. A very big congratulations to the team for making it possible.12819436_1370048969687444_7259926996626952757_o12819236_1370048956354112_289106925866707935_o


E-Week by Ecell

On 22nd February, 2016, the Pathfinder Innovation and Entrepreneurship Cell had organized an entrepreneurship Inter B- School quiz competition “Quizzo-Preneur”. The quiz competition was among the series of activities organized by us to celebrate this year’s Entrepreneurship Week,which comes up from the 20-27, February 2016.

The competition in which six B- schools contested was held at K.J Somaiya Institute of Management and Studies(SIMSR). The B-schools that participated in the quiz were Mithibai College, Sydenham, N.L Dalmia , NMIMS , Welingkar and SIMSR.

Pathfinder Innovation and Entrepreneurship Cell decided to involve students in the celebration in order to inculcate the sense of entrepreneurship to the students We added that in celebration of the week. We had our first round as Online Quiz Round in which 18 teams were shortlisted.

Further Rounds were held on 22nd February. We had in total 4 Rounds to decide which team will be “Quizzo-Preneur”. First Prize for the winner was Rs 2000 which was won by Team “Biz Stud” from Mithibai college and the runners up were from SIMSR -Team “Inquisitive” and they received a cash prize of Rs 1000.

Enactus Social Cell featured in DNA newspaper


Wives of farmers in Nareshwadi near Dahanu now know that laptop bags are in demand in Mumbai apart from wallets. The bags that they spend their days stitching will be sent to students across 16 colleges in Mumbai, who will then find a market for the products. While NGO Enactus India is behind the initiative, the students are the real drivers of change here, as they put their classroom lessons into practice.

Sanyam Sharma, 2nd year MMS student at KJ Somaiya Institute of Management Studies and Research, says, “We scan the local markets to see what products are being brought. We then give those ideas to Nareshwadi villagers. They have been taught to stitch and are skilled in making laptop bags etc. Once the bags are made, to add more value to it, another group does warli painting on it. The products are then sent to colleges along with the proper invoices.”

Student committees then find ways to create demand for these products. They are sold on the campus as well as the other organisations. They are also at times incorporated in the various projects that they do.

Red sling bag.

Prof Asha Bhatia, chairperson, Enactus Somaiya Social Cell, explains, “This is a student driven initiative and around 80 students are a part of it at any given time. They implement whatever they learn in the classrooms.”

Students look for corporate tie-ups as well to sell the products and in turn gain invaluable experience that classroom learning cannot provide.

Enactus India, the NGO behind this works with around 16 colleges in the city. DY Patil College, Jai Hind and SP Jain are some of those colleges.

Ladies wallet.

“We help and mentor students as they create business models and research a subject. We also connect them to business leaders,” Bhavna Joshi, regional programme executive for Enactus India.

While the idea is to help students put into practice what they learn, those at Nareshwadi too have stumbled on another source of livelihood.


With great pride KJ SIMSR hosted the 11th SIMSR Global Marketing Conference with thetheme ‘Experiential Marketing’ from Jan 13- Jan 15, 2016 under the guidance of Convenor Dr.Vandhana Khana. The three day event was filled with a round table conference, a key note address and enriching presentations of the research papers.

The 3 day event kicked off with a round table conference moderated by our very own Prof.Isaac Jacob on the topic experiential marketing in the era of high tech marketing where our eminent speakers Dr. S.M Dhume (Associate Professor, NITIE), Dr. M. K Jain (Professor, Business Admin, School of Business, Kenyatta University, Nairobi, Kenya), Ms. Chumki Neyogi (Sr. VP Operations, Andromeda BPO Pvt Ltd.), Mr. Satish Rajamani (Lead- Digital Strategy, FCB Ulka) and Mr. R Ravishankar (CEO, P.S. LIVE) enlightened the crowd. Every panellist brought in light different aspects of our theme. They also talked about how
technology could be used to amplify the reach of experiential marketing. A Q&A round followed the discussion.

The second day was the highlight of the event. We hosted the key note address by Mr. Vidyadhar Wabgaonkar, Sr. VP- Strategic Planning, Interface Communications and he has an illuminating experience with companies like P&G, Marico, Roche group, Leo Burnett India and FCB. He is also a certified practitioner of clinical hypnosis and has been facilitating  ideation workshops for Tata DoCoMo, Zee network, Godrej Sara Lee etc. He enlightened the crowd with an attractive visual presentation on experiential marketing (videos of Samsung TV, the TNT advertisements etc.) and juggled with various definitions of experiential marketing and listed out the flaws in each definition. The key note speech was followed presentations of research papers for the day.

The third day started with presentation of research papers on various topics which were really thought provoking. Different views on various concepts related to marketing were presented.

It was followed by the Prize Distribution Ceremony and the Vote of Thanks.


Navikaran, the annual marketing fest of KJSIMSR was held from 21-23 January. The two day marketing fiesta was packed with case studies, panel discussions and a marketing based musical treasure hunt. The events were conducted in association with our sponsors Save Pocket Money.com, Saavn-the online music and citybump.

The marketing fiesta started off with the musical treasure hunt call ‘The Saavn Hunt’. Prior to the main event, just at the stroke of midnight, a small treasure hunt began inside the hostels. Clues were circulated using Whatsapp groups and the students turned the hostel upside down in search of chocolate boxes. Within an hour they were posting selfies on Facebook with their prize. The treasure hunt had two rounds-the first was an online marketing quiz. When the much awaited D-day arrived, the six shortlisted teams assembled and thus began the hunt. The teams raced it out by completing interesting tasks and answering marketing questions at every location. The most interesting twist was that the clue to the locations was a song. The winners were given Bluetooth headsets on the final day of Navikaran.

A Panel Discussion on Hybrid Consumer Engagement was held as an informative event at Navikaran 2016. It was chaired by Prof. Isaac Jacob, the chairperson of the marketing department of the Institute and the panel included Ms. Chavi Jafa (Senior Director, Head of Payments, IDFC bank), Mr. Anirudha Rohit Patel (AVP, The Economist), Mr. Harikrishnan Pillai (Reliance Broadcast Ltd) and our very own, Prof Hardeep Singh (faculty of marketing KJSIMSR). The discussion started off with Prof Jacob throwing questions like, how high is the degree of transformation of the digital platforms in marketing and how organizations in emerging markets can leverage the same to serve the consumer in a whole new way. The discussion took a humorous turn when Mr. Pillai pointed out ground realities and took a witty one when Mr Patel took the crowd with his outlook on the contemporary scenario in advertising and customer engagement at large. Ms Jafa gave an insight about how banks, by providing more customer friendly business solutions can create an environment of financial win-wins. The discussion was followed by an interactive Q&A round.

The final round of the Ranniti: the B-plan competition, was conducted on January 23. The judges from Savepocketmoney.com analysed the ideas presented by the participants and were very impressed by the quality of these presentations. The finalists were from Mica and will soon receive their cash prizes from the company.

Samavesh: Panel Discussion on Leadership and Succession Planning


 Mr. Kamlesh Dangi, Chief Human Resources Officer, Religare
 Mr. Shyamal Bhattacharya, Bharat Petroleum Corporation Limited
 Mr. Procyon Mukherjee, President of Central Logistics Function, Aditya Birla Group

Humanist – the HR Club of SIMSR, organized a panel discussion as part of the annual event Samavesh on January 16, 2016. The topic for the discussion was ‘Leadership and Succession Planning’.

The event started with welcoming the panelists followed by a short introduction of Samavesh. To set the tone for the panel discussion, the panelists and the audience were given a glimpse of the digital posters which we received for the ‘Digital Poster Making Competition’, the theme of which was the same as that of the discussion.

A brief introduction of the panelists helped the students get familiar with the expertise and experience of the panelists and get ready with their questions. The panel discussion began with each of the panelists sharing his views on the topic of discussion.

The two panelists then addressed the audience. They shed light on their experiences as employees and leaders in various organizations and the need for firms to have a vision. They also emphasized the changing norms in the corporate culture by giving examples of how employees no longer tend to be employed by a single firm for long. The need for firms to be flexible was also touched upon.

The panel discussion was then opened by Mr. Kamlesh Dangi with the essential ingredients of a successful Leadership and Succession Planning process. The discussion mainly focussed on how organizations need to create value-based and innovative visions and missions. The discussion moved to topics about the changing organizational hierarchy, which is becoming flatter, and also the contextual nature of succession planning. The panelists emphasized the need of creating socially responsible leaders. The panelists concluded by giving anecdotes of succession planning, some successful and others unsuccessful.

The session was concluded with a vote of thanks to the students, faculty and panelists who made the event so successful. The panel discussion was very informative to students and faculty members alike, and it showed in the applause the panelists received from them.

Melange 2016

With 2016 just entering our lives, there is something else also lined up. The flagship event of KJ SIMSR- Melange. And this time, its bigger! .Think of Mumbai, the Bollywood, the taporis and the sadak ki chaat comes to your mind along with the hustle and the bustle of the crowd at the railway stations and the gandhi topi men – the Dabbawalas stealing the show. Above all, the diversity of the place with people from all across the country and the globe, this is a mini world in itself!


We invite you all to join in as we pay a tribute to the city of dreams this year. The 3 day extravaganza is full of fun, excitement and memories to cherish forever. From national level competitions and quizzes, to celebrity talks and amazing prizes, it’s everything you want.The events that will be a part of this year’s edition include- Stratinnova (the case study competition), Pravarthana (a financial modelling competition), Model United Nations (a debate competition simulating the United Nations), The Green Trade (a Strategy based game aimed at awareness towards green technologies), Commercio (A Country Case Analysis competition), Varieagating brands (a Product launch competion), Qombat (An Anlytics competition),Glitterati (a fashion competition), The War of Bands (band competition) and Razamatazz (the dance competiton)

What’s more? Euphoria, The Indi-pop band which stole a million hearts in the mid ninetees, with its numbers like “Maeeri”, “Ana Meri Gully” will add to the grandeour of Melange this year in the celebrity night. So come, be a part of the undying zeal and life of Bombay. Find yourself immersed in excitement and emotions as the waves takeover.

Save your dates – 11th – 13th February 2016

For registrations, brand associations and other discussions, reach out to us at melange.simsr@somaiya.edu
Visit us : http://www.melangesimsr.com