SIMSR GLOBAL MARKETING CONFERENCE 2016

With great pride KJ SIMSR hosted the 11th SIMSR Global Marketing Conference with thetheme ‘Experiential Marketing’ from Jan 13- Jan 15, 2016 under the guidance of Convenor Dr.Vandhana Khana. The three day event was filled with a round table conference, a key note address and enriching presentations of the research papers.

The 3 day event kicked off with a round table conference moderated by our very own Prof.Isaac Jacob on the topic experiential marketing in the era of high tech marketing where our eminent speakers Dr. S.M Dhume (Associate Professor, NITIE), Dr. M. K Jain (Professor, Business Admin, School of Business, Kenyatta University, Nairobi, Kenya), Ms. Chumki Neyogi (Sr. VP Operations, Andromeda BPO Pvt Ltd.), Mr. Satish Rajamani (Lead- Digital Strategy, FCB Ulka) and Mr. R Ravishankar (CEO, P.S. LIVE) enlightened the crowd. Every panellist brought in light different aspects of our theme. They also talked about how
technology could be used to amplify the reach of experiential marketing. A Q&A round followed the discussion.

The second day was the highlight of the event. We hosted the key note address by Mr. Vidyadhar Wabgaonkar, Sr. VP- Strategic Planning, Interface Communications and he has an illuminating experience with companies like P&G, Marico, Roche group, Leo Burnett India and FCB. He is also a certified practitioner of clinical hypnosis and has been facilitating  ideation workshops for Tata DoCoMo, Zee network, Godrej Sara Lee etc. He enlightened the crowd with an attractive visual presentation on experiential marketing (videos of Samsung TV, the TNT advertisements etc.) and juggled with various definitions of experiential marketing and listed out the flaws in each definition. The key note speech was followed presentations of research papers for the day.

The third day started with presentation of research papers on various topics which were really thought provoking. Different views on various concepts related to marketing were presented.

It was followed by the Prize Distribution Ceremony and the Vote of Thanks.

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Navikaran-2016

Navikaran, the annual marketing fest of KJSIMSR was held from 21-23 January. The two day marketing fiesta was packed with case studies, panel discussions and a marketing based musical treasure hunt. The events were conducted in association with our sponsors Save Pocket Money.com, Saavn-the online music and citybump.

The marketing fiesta started off with the musical treasure hunt call ‘The Saavn Hunt’. Prior to the main event, just at the stroke of midnight, a small treasure hunt began inside the hostels. Clues were circulated using Whatsapp groups and the students turned the hostel upside down in search of chocolate boxes. Within an hour they were posting selfies on Facebook with their prize. The treasure hunt had two rounds-the first was an online marketing quiz. When the much awaited D-day arrived, the six shortlisted teams assembled and thus began the hunt. The teams raced it out by completing interesting tasks and answering marketing questions at every location. The most interesting twist was that the clue to the locations was a song. The winners were given Bluetooth headsets on the final day of Navikaran.

A Panel Discussion on Hybrid Consumer Engagement was held as an informative event at Navikaran 2016. It was chaired by Prof. Isaac Jacob, the chairperson of the marketing department of the Institute and the panel included Ms. Chavi Jafa (Senior Director, Head of Payments, IDFC bank), Mr. Anirudha Rohit Patel (AVP, The Economist), Mr. Harikrishnan Pillai (Reliance Broadcast Ltd) and our very own, Prof Hardeep Singh (faculty of marketing KJSIMSR). The discussion started off with Prof Jacob throwing questions like, how high is the degree of transformation of the digital platforms in marketing and how organizations in emerging markets can leverage the same to serve the consumer in a whole new way. The discussion took a humorous turn when Mr. Pillai pointed out ground realities and took a witty one when Mr Patel took the crowd with his outlook on the contemporary scenario in advertising and customer engagement at large. Ms Jafa gave an insight about how banks, by providing more customer friendly business solutions can create an environment of financial win-wins. The discussion was followed by an interactive Q&A round.

The final round of the Ranniti: the B-plan competition, was conducted on January 23. The judges from Savepocketmoney.com analysed the ideas presented by the participants and were very impressed by the quality of these presentations. The finalists were from Mica and will soon receive their cash prizes from the company.

Samavesh: Panel Discussion on Leadership and Succession Planning

Panelists:

 Mr. Kamlesh Dangi, Chief Human Resources Officer, Religare
 Mr. Shyamal Bhattacharya, Bharat Petroleum Corporation Limited
 Mr. Procyon Mukherjee, President of Central Logistics Function, Aditya Birla Group

Humanist – the HR Club of SIMSR, organized a panel discussion as part of the annual event Samavesh on January 16, 2016. The topic for the discussion was ‘Leadership and Succession Planning’.

The event started with welcoming the panelists followed by a short introduction of Samavesh. To set the tone for the panel discussion, the panelists and the audience were given a glimpse of the digital posters which we received for the ‘Digital Poster Making Competition’, the theme of which was the same as that of the discussion.

A brief introduction of the panelists helped the students get familiar with the expertise and experience of the panelists and get ready with their questions. The panel discussion began with each of the panelists sharing his views on the topic of discussion.

The two panelists then addressed the audience. They shed light on their experiences as employees and leaders in various organizations and the need for firms to have a vision. They also emphasized the changing norms in the corporate culture by giving examples of how employees no longer tend to be employed by a single firm for long. The need for firms to be flexible was also touched upon.

The panel discussion was then opened by Mr. Kamlesh Dangi with the essential ingredients of a successful Leadership and Succession Planning process. The discussion mainly focussed on how organizations need to create value-based and innovative visions and missions. The discussion moved to topics about the changing organizational hierarchy, which is becoming flatter, and also the contextual nature of succession planning. The panelists emphasized the need of creating socially responsible leaders. The panelists concluded by giving anecdotes of succession planning, some successful and others unsuccessful.

The session was concluded with a vote of thanks to the students, faculty and panelists who made the event so successful. The panel discussion was very informative to students and faculty members alike, and it showed in the applause the panelists received from them.

Melange 2016

With 2016 just entering our lives, there is something else also lined up. The flagship event of KJ SIMSR- Melange. And this time, its bigger! .Think of Mumbai, the Bollywood, the taporis and the sadak ki chaat comes to your mind along with the hustle and the bustle of the crowd at the railway stations and the gandhi topi men – the Dabbawalas stealing the show. Above all, the diversity of the place with people from all across the country and the globe, this is a mini world in itself!

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We invite you all to join in as we pay a tribute to the city of dreams this year. The 3 day extravaganza is full of fun, excitement and memories to cherish forever. From national level competitions and quizzes, to celebrity talks and amazing prizes, it’s everything you want.The events that will be a part of this year’s edition include- Stratinnova (the case study competition), Pravarthana (a financial modelling competition), Model United Nations (a debate competition simulating the United Nations), The Green Trade (a Strategy based game aimed at awareness towards green technologies), Commercio (A Country Case Analysis competition), Varieagating brands (a Product launch competion), Qombat (An Anlytics competition),Glitterati (a fashion competition), The War of Bands (band competition) and Razamatazz (the dance competiton)

What’s more? Euphoria, The Indi-pop band which stole a million hearts in the mid ninetees, with its numbers like “Maeeri”, “Ana Meri Gully” will add to the grandeour of Melange this year in the celebrity night. So come, be a part of the undying zeal and life of Bombay. Find yourself immersed in excitement and emotions as the waves takeover.

Save your dates – 11th – 13th February 2016

For registrations, brand associations and other discussions, reach out to us at melange.simsr@somaiya.edu
Visit us : http://www.melangesimsr.com

Samavesh 2016-IBS SESSION

A  series of Panel Discussion and deliberations by the brightest minds in industry.SAMAVESH is the absorption, incorporation and assimilation of thoughts and ideas by dignitaries and sought-after individuals. Samavesh, started in 2003, is an annual event of SIMSR, conceptualized with the one point agenda of “Building Minds for Greater Times” – from insights by the experienced Industry Stalwarts and the Aspiring Managers of tomorrow.

On 16th January 2016, the SIMSR annual event – ‘Samavesh’ began with the International Business Session organized by International Business Society at SIMSR. The event had got on board some of the best industry veterans to share their experiences and insights with the students.

Our opening speaker was Mr. Rohit Bhatia, Senior General Manager-Strategic Sourcing, Mahindra and Mahindra. He put in perspective for us what it is for an Indian to have presence in an important neighbouring country of China. He shared the entire story of how Mahindra n Mahindra started operations in China with Joint Ventures as a country entry strategy and eventually consolidated all the operations with a merger. He also underscored the significance of the turning point which all companies are poised at as China’s GDP rate is declining and it is trying to transform itself into a consumption based economy.

Mr V. Somasekhar , Vice President FOREX & Treasury, AXIS Bank Ltd. gave us an engaging insight on emerging Trends & Challenges in FOREX & Treasury Management. He touched upon various investment opportunities in businesses in India for foreign  capital, discussed the risks associated with them and helped us understand how these can be mitigated. He sensitized the audience towards the role International finance plays in realizing such transactions and appealed the MBA students to prepare themselves to take up such roles and responsibilities.

We also had Mr Rohit Pandya, General Manager at ECGC limited. He spoke about risk management of MNEs in international trade and cross border investments, Insurance and risk cover for payments and importance of  assessing buyer’s risk and country’s risk for an MNE. He also gave a brief explanation of financial and non-financial risk in international scenario.

Thereafter we had Mr Amit Ganguly, Sales product Manager at St Jude Medical who spoke  about International Marketing in developing countries related to Medical products(Cardiac Surgery).He also discussed entry strategy of the company in Pakistan followed by rules and regulations and marketing techniques they use to sell their products in Pakistan.

Our closing speaker was Mr Raj Kapadia,Head-International Taxation and Transfer Pricing , TATA Steel Limited. He gave us an insight about Basic Erosion and Profit Shifting which deals with the Erosion of the Tax Bases of Countries, consequent to, substantially, Aggressive Tax Planning by their Tax Residents consisting of Shifting of their Profits to Countries with No or Low Tax. He also gave us a brief about International taxation and Dual taxation which is an important aspect of International Business .The session was very interactive for all the students and gave a good insight of the industry happenings.

COMSTRAT

What the audience witnessed on Saturday, December 5, 2015, was a brilliant brain-child of some of the top notch people of the world of advertising. It began about two decades ago and has been setting higher standards every year. The Interface, marketing committee at K.J. Somaiya Institute of Management Studies and Research, was yet again a proud organizer of the country’s only communication strategy event for FCb Ulka, one of the best advertising agencies in the country. It all started with a case study gone live some couple months ago. Ever since then preparations have been in full swing. Within the premises of K.J. Somaiya, students were attracted with a poster nowhere less funky than the case itself. Once within the proximity, they were engrossed in exciting games like Pictionary, RAW(reverse arm wrestling) and some more. The winners were given the title of Mr. or Ms. Set but the defeated were not left alone and were given a title too, however, that of Mr. or Ms. Wet. This brings us to the case study of this year, which was on the sassy Set Wet deodorants. As expected, entries came in large numbers. Entries were received from top colleges all over the country and after a lot of evaluation and shortlisting, finally, came down to only six. The finalists were invited to present their strategies for the case before esteemed judges from FCB Ulka, Mr. Dorab Sopariwala, Mr. Vidyadhar Wabgaonkar and Mrs. Ruta Patel.

The teams got their share of twenty minutes, each, to present. But time flew by as the six presentations came to an end. The audience was captivated by the amazing work of all the finalists. The judges took their share of time to grill the teams with stimulating questions. What happens when raw talent meets great experience is brilliant. After all the action, while the judges had their final negotiation and discussion, a lot of goodies were given out in the audience for answering questions relating to various brands and their advertisements. The judges soon came back and addressed the audience. They gave insights on where the teams were lacking and where they did good work. The teams clenched on to their seats as all the judges were finally invited to the stage for announcing the prizes. The team from MICA was declared the winners of Comstrat’15, and the team from SIMSR bagged the first runners up position.The happiness of the winners was very clearly visible on their faces. As for the remaining teams, the honour to be able to present on such a platform must have been a huge accomplishment in itself.

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The top three teams were given cash prizes. However, all the teams were given huge bags full of goodies and certificates. Comstrat ’15 turned out to be a successful event without any glitches and a lot of learning.

Triathlon@SIMSR

Amidst piles of assignments and class tests when students were mentally drained, SIMSR’s CII YI team provided the students with a refreshing break by organizing the event ‘Triathlon 2015’. It was held on 6th December, 2015 in the KJ Somaiya campus and comprised of 3 phases –

Phase 1 – 200 meters of sprint on the race track
Phase 2 – Cycling from the tracks to the hostel building
Phase 3 – Climbing 10 floors of the hostel building

The event started at 9AM before which the excited participants prepared themselves by jogging and stretching. The participants were grouped into batches of 5 with each member of the batch starting the race at the same time. Volunteers guided the participants along the path to the hostel and volunteers were also placed on every alternate floor of the hostel building to provide refreshments to the tired participants. With a total count of nearly 50 participants, the event ended at 12PM followed by the prize distribution ceremony.

Details of the winners are as follows –

MENS CATEGORY

1st Position – Anup Nair – 2.47 mins
2nd Position- Kiran Karkera – 2.55 mins

WOMENS CATEGORY

1st Position – Surabhi Mulay – 4.23 mins
2nd Position- Riya Guin – 5.12 mins

The winners were given Rs.6000 worth cash prizes, medals, gift coupons and free passes to the CII Tower Run event which happened on on 13th December, 2015.