With great pride KJ SIMSR hosted the 11th SIMSR Global Marketing Conference with thetheme ‘Experiential Marketing’ from Jan 13- Jan 15, 2016 under the guidance of Convenor Dr.Vandhana Khana. The three day event was filled with a round table conference, a key note address and enriching presentations of the research papers.

The 3 day event kicked off with a round table conference moderated by our very own Prof.Isaac Jacob on the topic experiential marketing in the era of high tech marketing where our eminent speakers Dr. S.M Dhume (Associate Professor, NITIE), Dr. M. K Jain (Professor, Business Admin, School of Business, Kenyatta University, Nairobi, Kenya), Ms. Chumki Neyogi (Sr. VP Operations, Andromeda BPO Pvt Ltd.), Mr. Satish Rajamani (Lead- Digital Strategy, FCB Ulka) and Mr. R Ravishankar (CEO, P.S. LIVE) enlightened the crowd. Every panellist brought in light different aspects of our theme. They also talked about how
technology could be used to amplify the reach of experiential marketing. A Q&A round followed the discussion.

The second day was the highlight of the event. We hosted the key note address by Mr. Vidyadhar Wabgaonkar, Sr. VP- Strategic Planning, Interface Communications and he has an illuminating experience with companies like P&G, Marico, Roche group, Leo Burnett India and FCB. He is also a certified practitioner of clinical hypnosis and has been facilitating  ideation workshops for Tata DoCoMo, Zee network, Godrej Sara Lee etc. He enlightened the crowd with an attractive visual presentation on experiential marketing (videos of Samsung TV, the TNT advertisements etc.) and juggled with various definitions of experiential marketing and listed out the flaws in each definition. The key note speech was followed presentations of research papers for the day.

The third day started with presentation of research papers on various topics which were really thought provoking. Different views on various concepts related to marketing were presented.

It was followed by the Prize Distribution Ceremony and the Vote of Thanks.


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