Navikaran, the annual marketing fest of KJSIMSR was held from 21-23 January. The two day marketing fiesta was packed with case studies, panel discussions and a marketing based musical treasure hunt. The events were conducted in association with our sponsors Save Pocket, Saavn-the online music and citybump.

The marketing fiesta started off with the musical treasure hunt call ‘The Saavn Hunt’. Prior to the main event, just at the stroke of midnight, a small treasure hunt began inside the hostels. Clues were circulated using Whatsapp groups and the students turned the hostel upside down in search of chocolate boxes. Within an hour they were posting selfies on Facebook with their prize. The treasure hunt had two rounds-the first was an online marketing quiz. When the much awaited D-day arrived, the six shortlisted teams assembled and thus began the hunt. The teams raced it out by completing interesting tasks and answering marketing questions at every location. The most interesting twist was that the clue to the locations was a song. The winners were given Bluetooth headsets on the final day of Navikaran.

A Panel Discussion on Hybrid Consumer Engagement was held as an informative event at Navikaran 2016. It was chaired by Prof. Isaac Jacob, the chairperson of the marketing department of the Institute and the panel included Ms. Chavi Jafa (Senior Director, Head of Payments, IDFC bank), Mr. Anirudha Rohit Patel (AVP, The Economist), Mr. Harikrishnan Pillai (Reliance Broadcast Ltd) and our very own, Prof Hardeep Singh (faculty of marketing KJSIMSR). The discussion started off with Prof Jacob throwing questions like, how high is the degree of transformation of the digital platforms in marketing and how organizations in emerging markets can leverage the same to serve the consumer in a whole new way. The discussion took a humorous turn when Mr. Pillai pointed out ground realities and took a witty one when Mr Patel took the crowd with his outlook on the contemporary scenario in advertising and customer engagement at large. Ms Jafa gave an insight about how banks, by providing more customer friendly business solutions can create an environment of financial win-wins. The discussion was followed by an interactive Q&A round.

The final round of the Ranniti: the B-plan competition, was conducted on January 23. The judges from analysed the ideas presented by the participants and were very impressed by the quality of these presentations. The finalists were from Mica and will soon receive their cash prizes from the company.


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