What the audience witnessed on Saturday, December 5, 2015, was a brilliant brain-child of some of the top notch people of the world of advertising. It began about two decades ago and has been setting higher standards every year. The Interface, marketing committee at K.J. Somaiya Institute of Management Studies and Research, was yet again a proud organizer of the country’s only communication strategy event for FCb Ulka, one of the best advertising agencies in the country. It all started with a case study gone live some couple months ago. Ever since then preparations have been in full swing. Within the premises of K.J. Somaiya, students were attracted with a poster nowhere less funky than the case itself. Once within the proximity, they were engrossed in exciting games like Pictionary, RAW(reverse arm wrestling) and some more. The winners were given the title of Mr. or Ms. Set but the defeated were not left alone and were given a title too, however, that of Mr. or Ms. Wet. This brings us to the case study of this year, which was on the sassy Set Wet deodorants. As expected, entries came in large numbers. Entries were received from top colleges all over the country and after a lot of evaluation and shortlisting, finally, came down to only six. The finalists were invited to present their strategies for the case before esteemed judges from FCB Ulka, Mr. Dorab Sopariwala, Mr. Vidyadhar Wabgaonkar and Mrs. Ruta Patel.

The teams got their share of twenty minutes, each, to present. But time flew by as the six presentations came to an end. The audience was captivated by the amazing work of all the finalists. The judges took their share of time to grill the teams with stimulating questions. What happens when raw talent meets great experience is brilliant. After all the action, while the judges had their final negotiation and discussion, a lot of goodies were given out in the audience for answering questions relating to various brands and their advertisements. The judges soon came back and addressed the audience. They gave insights on where the teams were lacking and where they did good work. The teams clenched on to their seats as all the judges were finally invited to the stage for announcing the prizes. The team from MICA was declared the winners of Comstrat’15, and the team from SIMSR bagged the first runners up position.The happiness of the winners was very clearly visible on their faces. As for the remaining teams, the honour to be able to present on such a platform must have been a huge accomplishment in itself.


The top three teams were given cash prizes. However, all the teams were given huge bags full of goodies and certificates. Comstrat ’15 turned out to be a successful event without any glitches and a lot of learning.


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