MELANGE 2012 – Review

18th February 2012, saw MELANGE 2012, K J Somaiya Institute of Management Studies & Research’s Annual Inter College Festival come to a fantastic end. Two days of blistering innovation and bustling creativity transformed the campus into a carnival of epic proportions. Sponsored by the house of Mahindra, with ONGC and Religare, the event had the support of brands such as MTV, Godrej, ONIDA, Mercury Travels, Naaptol, Freecharge, Draft FCB ULKA, Spykar, Essel World, INIFD, Geobuzz, Gyan Central and MBA SKOOL and With a total of Rs 7 lacks to be given in prize money, and Brand Managers of Mahindra, VPs of ONIDA and Godrej, Heads of TOI, Lowe Lintas, and Draft FCB ULKA and the CEO of Precept/H as Judges – it proved quite a run for the money!

The festival was presented with two front facing set of events: Management Events – which saw some of the country’s best minds battle it out on complex business ideas and strategies, and Cultural Events – which enthralled the crowd with the gamut of talents displayed by students across the city.

Some of the highlights of the festival were events such as COMERCIO – where students picked, choose to sell a country for setting up business, to a panel of judges. Students came up with myriad reasons why the Garment Industry has its future only in Bangladesh, to why Kazakhstan is the only country you should consider, if you are a weapons manufacturer.

Next we had IMC Conclave – a flagship event, a freestyle presentation series on changes in Communication – and how to use integrated marketing communication as the medium for marketing. It brought in various insights by presenters, who had the liberty to speak their mind and market their product with a value proposition to the customers. The students were allowed to present their ideas without adhering to a set theme or topic. Students had prepared a 360 degree marketing and communication program for different products and services ranging from chocolate to footwear to social issues like organ donation and blood diamond in Africa. The best presentations were awarded prizes worth 11500 and 7500.

And just when you start thinking when this orgy of knowledge would end, stepped in some really memorable cultural events. The festival opened with WAR OF THE BANDS – where bands across colleges participated to prove who is the god of six strings, and master of the microphone. The event, judged by SECTOR 8 – saw everything from romantic ballads to the darkest death metal covers and set the tone (quite literally!) for the festival.

Favorites included GLADIATORS – a two day long own take on MTV ROADIES. Participants were grilled, scorched and tempered in interviews till well done – and then whipped, battered and beaten to perfection, in the ultimate physically and emotionally challenging set of tasks set in the Essel World, Mumbai.

Next on the cards wad SCORPIO HUNTERS a city-wide treasure hunt, sponsored by Mahindra, which involved participants looking for clues spread across Mumbai, in search of the Mighty Mahindra SCORPIO. The event proved to be the ultimate city scaled promotion that a festival can come up with.

When the entire world plans to utilize the resources of the society for maximizing profits , Samridhi 12 – The Social B-Plan event at Melange witnessed some young future managers propose business ideas to support the Society. Business Plans that are self-sustainable as well provide a much needed support to the Rural India . The plans were judged on the basis of their feasibility, finances, current need to the society by Mr. Gaurav Shah, CM and CIO Indiasocial Fund and Group MD and CEO DeGroup, SIMSR alumni Saket Ghosh, Product Manager at ICICI and Ritu Verma, the Co-Founder of Ankur Capital. The plans included  the use of Vermicompost as fertilizers, find wealth from the waste through well managed biogas (system) instead of LPG , provide application testing services using Rural Youth as its workforce and many others.

The second day also saw events like Jalwa – an inter collegiate dance competition, Sizzle – a fashion show which only raised the temperature levels further, and climaxed into a DJ Night – which as we all know – is the only fitting vent to the excitement, energy and enthusiasm that the festival had induced, in all of us.

All in all Melange 2012 was not only the culmination of great ideas but also great brands, minds and talent from across the country.


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