Melange 2011…3 days to go…

The countdown to MELANGE 2011 to be held on the 12th and 13th of February, 2011, has begun.

This year MELANGE is themed around SHOONYA- The World of endless possibilities. With a plethora of exciting competitions and events that promise to challenge your intellectual faculties, we also present some fun contests and star performances that are sure to provide you with maximum entertainment.

STRAIGHT FROM THE GENIUS events comprising of:

  • Expert Speak – Perception is everything. No one knows better than Prabhakar Mundkur, CEO – Percept India. “Prabs”, as he is affectionately called in professional circles, will be delivering the keynote speech for Melange on February 12th, 2011.

With a career in advertising spanning 30 years across 3 continents, Mr. Mundkur’s insights on Brands and Business leave audiences gasping for more.

CEO. Economist. Guitarist. Genius.  A key note address like no other. See the stage come to life as Mr. Mundkur delivers his best yet.

Venue: Red Auditorium, SIMSR

Date – 12th February (Saturday)

Time: 09:45 am

  • Corporate Panel Discussion – Astronomers Beware! A Constellation of stars in the field of marketing descend upon the hallowed grounds of SIMSR Campus to Discuss about Marketing Imperatives in 2011 and set the path and guide us to recognize the changes expected in marketing & related activities by 2011.

Just to name a few of the glittering stars that will shine in Melange, we have:

Tarun Chauhan – Managing Partner, JWT

Satish Ramachandran – CEO, Draft Interactive

Pradeep Lokhande – CEO, Rural Relations

Shashank Pore – Head-Vas & Marketing Communications at TTML

Nitin Mukadam – Tech-enabled marketing strategist, management teacher, author, entrepreneurship mentor

Prof. Issac Jacob (Moderator) – Professor, SIMSR

Venue: Amphitheatre, Chanakya Building

Date – 13th February (Sunday)

Time: 03:45 pm

To register for the above events, please follow the link . Participants are required to carry their ID cards along.

For any queries, please contact:

Aditya – 09769616809 (

Ashutosh – 09699187750 (

Apart from this we have a host of other events to look forward to….


1) Case Study Competition

2) Last Man Standing

3) Mock Stock

4) Brand-O-Mania

5) Operations Event

6) Corporate Boardroom

7) Investment Banking Game


1) Fashion Show

2) Dance Competition

3) Street Play


1) Photography

2) Short-Film Making

3) Print AD making

We also have a host of exciting informal events like Treasure Hunt, Dumb Charades, Roadies, Snap Hunt, Hindi JAM and Speed Dating.


Come and try your luck and mettle in the ultimate battleground of wits, talent, enthusiasm and creativity, where only the best will emerge victorious.

The best is in store for the last…Agnee would be performing live on 13Feb from 6.30PM onwards…

For Passes contact:

Nishanth Shah: 09820332022
Chintan Vira: 09967542698
Abhrajit Sett: 09920478411

Do visit our website:

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