Mark-U-Transit, the inter-college live-case study competition presented by INTERFACE-the marketing club of SIMSR, in association with ONIDA, was successfully conducted on 24th December, 2010 at the Blue Auditorium, SIMSR.
The event was scheduled in two parts. In the first part, a live-case study provided by ONIDA was uploaded on the event website and entries from teams comprising of two members each, were invited from reputed b-schools all over India. Over 150 registrations from various b-schools, including the IIMs were received. Finally around 80 entries were received at the end of the 1st round, out of which the top 10 (7 main and 3 waitlist) were chosen for the Final presentation round by Mr. Brijesh Bolia- Faculty of Marketing in SIMSR.
In the second round, 6 teams from SP JAIN, JBIMS, SIBM-Pune, and SIMSR fought it out on-stage as they gave their presentations on the case study. The panel of judges included the following:
1) Mr. Vipul Mathur- Business Head (AC), ONIDA
2) Mr. Shankar Subramanian-GM (Marketing), ONIDA
3) Mr. S.K.Jain- National Sales Head, ONIDA
After an intense battle of brains, three teams emerged as the victors. The teams were:
1) Team ABHAYA – Jamnalal Bajaj, Mumbai.
2) Tech-Struts – K J Somaiya, Mumbai.
3) The Invincibles – K J Somaiya, Mumbai.
The event received a lot of positive response from students, Faculty and the eminent guests from ONIDA. It is hoped that the positive vibes that this event has generated will bring in a huge participation and interest for the upcoming 6th SIMSR ASIA MARKETING CONFERENCE.