DraftFCB+Ulka Comstrat for the 16th straight year, was held on 11th December at K.J. Somaiya Institute of Management Studies and Research (SIMSR).
DraftFCB+Ulka Comstrat is possibly the first ever case-study competition in the area of marketing communications, to be organized among management students in the country. DraftFCB+Ulka Advertising along with K.J. Somaiya Institute of Management Studies and Research pioneered this concept and nurtured it through its uninterrupted run of 16 years. The forum offers an excellent opportunity for the industry to build an interface with budding marketing talent and also offers a platform for young minds to hone their skills working on live marketing case studies.
The case study for DraftFCB+Ulka Comstrat 2010 was on Nokia C3. The competition was judged by industry leaders like Priya Chakravarti, Regional Marketing Manager- Nokia India, Nitin Karkare, COO- DraftFCB+Ulka, Mumbai and Dorab Sopariwala, advisor to NDTV and consultant to DraftFCB+Ulka.
After 2 grueling elimination rounds, six teams had entered the finals. The finalists included teams from eminent B-schools like NMIMS, MICA, SCMHRD, Welingkar, N.L. Dalmia and SIMSR. The teams, especially the home team, brought forward a number of interesting insights; not only about Nokia C3, but the entire mobile handset market in India, that is currently being dominated by Nokia. The home team SIMSR was the unanimous choice of the panel for the 1st place after delivering the most comprehensive and in-depth analysis of the case coupled with an aesthetically appealing presentation. The winners’ list is as follows:
1st place: K.J. Somaiya Institute of Management Studies and Research, Mumbai
2nd place: Welingkar Institute of Management Development & Research, Mumbai
3rd place: Mudra Institute of Communication, Ahmedabad
The first prize was a whopping Rs. 25,000 cash prize while the second prize was a cash award of Rs. 15000. All the winners got certificates and all participants got hampers from the sponsors.
Speaking about the event, Dr. Suresh Ghai, Director of SIMSR, said, “This is one of the most prestigious annual events held at SIMSR. It is testimony to the long standing relationship that our institute shares with one of the most prominent advertising agencies, over the past 16 years.”