SIMSR – FCB Ulka Comstrat is back once again!!

K. J. Somaiya Institute of Management Studies and Research, Mumbai in association with the leading advertising agency, Draft FCB Ulka is organizing the annual SIMSR-Draft FCB Ulka Comstrat Live Case Study Competition on Communication Strategy on 11th December 2010.

The SIMSR-FCB Ulka Comstrat is being held annually for the last fifteen years and it is the only communication strategy event of its kind, where live case studies from the industry are analyzed by B-School students and communication strategies are formulated. Cadbury Schweppes (1996), Hutchison Max(1997), Tata Indica (1998), ITC Gold Flake(1999), Cadburys Bournvita(2000), Marico Parachute (2001), TVS (2002), Philips (2003), Indian Oil Corporation (2004), Asian Paints (2005), Colgate Cibaca (2006), Hero Honda Pleasure (2007),Tata Sky (2008) & Titan Octane (2009) helped FCB Ulka develop “real-life” communication strategy case studies (based on actual market data) and that has been instrumental in the success and popularity of the competition amongst management circles. The event attracts participation from leading business schools including the IIMs,ISB,SIBM,JBIMS etc.

Case study, participation rules and submission time lines will be uploaded soon!!

For More Details visit –


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